World Mental Health Day 2025: ConnectionWORKS
Because connection isn’t just helpful—it’s essential.
We are excited to announce the launch of our 2025 World Mental Health Day (WMHD) campaign: ConnectionWORKS. Our campaign champions Connection – a vital part of our community-based approach to recovery, empowering individuals and transforming communities.
Observed annually on October 10, World Mental Health Day is a global movement to raise awareness, fight stigma, and advocate for better mental health for all. This year, our message is one that lies at the heart of everything we do at Clubhouse International: ConnectionWORKS.
Our campaign begins early so as to build momentum, foster deeper collaboration, and amplify the voices of those who know firsthand the power of connection.
Why ConnectionWORKS?
The Impact of Connection on Mental Health
Research shows that strong social connections can help reduce the risk of depression and anxiety, improve self-esteem, and increase feelings of happiness and life satisfaction. Conversely, lack of social connection increases the chances of experiencing loneliness, depression, and anxiety. (Source: NIH National Library of Medicine)
Connections provide:
- Belonging – Feeling part of a group creates security and reduces anxiety
- Emotional support – Trusted relationships help us cope during tough times
- Purpose – Connection helps us feel part of something larger
- Self-esteem – Supportive relationships build confidence
- Resilience – Social support helps us recover from life’s challenges
How Clubhouses Improve Recovery through Connection
At Clubhouses around the world, we see it every day: connection transforms lives.
The Clubhouse Model is a proven, community-based approach to mental health recovery. Members and staff work side-by-side to create opportunities for friendship, work, education, and purpose—all within a supportive, stigma-free environment. Clubhouses also connect with the local community to provide opportunities for Clubhouse members to (re)integrate into society. Confidence is rebuilt. Isolation fades. Belonging takes root.
In a world where disconnection too often defines the experience of mental illness, Clubhouses offer something profoundly different: hope through connection.
What the Campaign Will Do
Our ConnectionWORKS campaign highlights the vital role of connection and community in mental health recovery by:
- Showcasing the Clubhouse Model as a proven, community-based solution to mental health recovery
- Amplifying the voices of Clubhouse members, demonstrating how connection to work, purpose, and each other drives recovery
- Engaging the broader public in mental health advocacy through connection and inclusion
- Highlighting partnerships between Clubhouses and local businesses, universities, hospitals, and more
- Strengthening advocacy by proving that connection isn’t optional—it’s life-changing
A Global Collaboration
We are pleased to once again partner with the World Federation for Mental Health, and align with the World Health Organization and other global mental health advocates.
This campaign is a powerful opportunity for the Clubhouse International network to unite around a shared purpose—to demonstrate that ConnectionWORKS, and to invite the world to join us in building more connected, inclusive communities.
Get Involved
Together, we can make mental health a priority for everyone.
Spread the message: ConnectionWORKS.